According to a report from the consulting firm Interbrand; Apple (NYSE:APPL) is now the most valuable brand in the world surpassing Coca Cola (NYSE:KO). Coke held the crown last year but fell two spots to 3 this year after Apple and Google (NYSE:GOOG). Other noteworthery tech companies listed who made the top ten of this list include IBM at 4, Microsoft at 5, Samsung coming in 6th and Intel finishing 9th.